Cyta’s value is reflected in the ways it improves people’s daily lives and supports the country’s future.
The True Value assessment captures this through numbers and evidence relating to the economy, society and the environment.
The study is aligned with internationally recognised methodologies that measure overall impact across the economy,
society and the environment, including:
- Value Balancing Alliance
- Natural Capital Protocol
- Social & Human Capital Protocol
- Social Return on Investment
What this means for you
The value created by Cyta is all around you, in every moment of daily life.
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We keep Cyprus connected and active through an extensive network of infrastructure, technology, and people —
from connectivity at home and work, to education, business, and communication with your loved ones
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We strengthen the local economy through thousands of jobs and everyday economic activity
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We are developing modern infrastructure that brings 5G and Fiber to every corner of the country
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We support green energy and digital education initiatives
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We foster a work environment of equality, providing opportunities for growth and advancement for everyone
Measurable value for Cyprus
In 2024, the True Value generated by Cyta for the country exceeded
€551 million, an amount equivalent to
11 times our annual profitability.
Around 3,000 people work for or collaborate with us, while our activity contributes
1,52% to Cyprus’ GDP.
Investments, infrastructure, partnerships and the jobs created consistently support the economy and generate new
growth opportunities for society.
Investing in the future
Technology becomes truly valuable when it improves daily life and broadens opportunities for participation for all.
For this reason, Cyta invests in next-generation infrastructure, the green transition, education and initiatives that
expand access to technology and the opportunities it creates, contributing to a future of social cohesion, stability
and progress.