Sponsorship

“Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organisation. The provider is offered rights and association with the individual, event or venue in return for the finance, goods or services, which have been provided.” BDS Sponsorship

Interested parties can find out everything they need to know about Cyta’s sponsorship policy.

All applications must be submitted electronically.

Application

What you need to know

Cyta Sponsorship Management
Cyta engages in two types of sponsorship activities:

  • Long-term:
    Tangible projects/activities that remain and/or are used for some time and ensure lasting promotion of Cyta.
  • Time-limited:
    Projects/activities of short duration (e.g. events/meetings/conferences).

How Cyta sponsors projects/activities

  • By providing finance
  • By providing services
  • By providing finance and services

Requirements - How sponsorship benefits the sponsor

  • Raising awareness of the sponsor’s message to its audience
  • Reinforcement of the brand and/or corporate profile
  • Further strengthening of its relationship with society
  • Opportunity for commercial promotion
  • Opportunity for launching new products
  • Opportunity for sampling/presenting new or existing products
  • Means of differentiating itself from its competitors

Benefits to Cyta
A requirement for sponsorship by Cyta is that, in exchange, it is promoted as a sponsor or supporter in one or more of the following ways:

  • Through an advertising campaign in the media
  • By featuring Cyta’s corporate logo on all the printed or electronic material of the project, e.g.:
    • Invitations
    • Tickets
    • Event programme
    • Posters, leaflets, web pages, etc.
  • References to Cyta’s sponsorship in:
    • Press releases
    • Interviews/articles in the media
  • Promotion of Cyta’s sponsorship through references, public expressions of thanks, the presence of a representative of the Organisation at a press conference about the event, etc.
  • Participation of Cyta in the event through the presentation/exhibition of its Services at the venue or the simultaneous carrying out of related actions on behalf of Cyta.
  • Use of the image and/or name of the sponsored /organisation/event in the promotion of Cyta’s corporate profile
  • Provision of a number of complementary tickets.
  • Other actions contributing to the promotion of Cyta.

What is NOT sponsorship

  • Straightforward advertising, which does not entail any of the above examples, is not considered as sponsorship.
  • The provision of support through the purchase of tickets, copies of records, films, books, etc, such as:
    • The purchase of products by the Organisation, without receiving any promotion/publicity in exchange,
    • Obtaining items to be given to customers or third parties, which bear its corporate logo or the logo of a specific service, and
    • The straightforward purchase of products by third parties which are made available to promote/publicize the Organisation (e.g. a car windscreen sunshade bearing Cyta’s corporate logo).
  • Philanthropy:
    In accordance with its legal and regulatory framework, Cyta may not assist third parties by providing finance as philanthropy. It may support charitable bodies, mainly through the provision of services, provided that (a) they fulfil the requirements noted above and (b) a particular event is consistent with the goals of the Organisation.