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PRESS RELEASE 89/2012
Around the World of Twitter in 90 Minutes
From Cyta and the Cyprus Advertisers Association
A seminar entitled “Around the World of Twitter in 90 Minutes” was held on Tuesday 27 November in the amphitheatre at Cyta’s Head Offices in Nicosia. The seminar, which was co-organised by the Cyprus Advertisers Association and Cyta, was attended by members of the Association, Cyta business customers and Twitter users.
The objective of the seminar was to acquaint the business world with the potential and characteristics of Twitter as a social networking tool. Sample assessments by companies abroad were presented and there was an examination of how Cypriot brands present themselves on social networks today.
Rita Karatzia, Manager, Communication & Public Relations at Cyta, stressed that Cyta, recognising the power of Twitter, given that 90% of people trust social networks, could not remain on the sidelines.
George Evripiotis, President of the Cyprus Advertisers Association, referred to the huge importance of social networks, especially for today’s businesses, promised his members that the Association would offer them new experiences and thanked Cyta for holding such a useful seminar for professionals.
The presentation was given by Yiangos Yiangoulli and Petros Hadjineophytou of Cyta Customer Services and Alex Christoforou, Managing Director of Wadja Media. During the event, all participants had the opportunity to use their smartphones, tablets or laptops and set up their own Twitter account on the spot.
Communications and Public Relations
7 December 2012
