Cyta’s main strategic partner is the multinational mobile network operator Vodafone. Our organisation signed a partnership agreement with Vodafone in February 2004. Since then, all Cyta mobile products are marketed under the dual brand Cytamobile-Vodafone. Cyta also has access
to a number of Vodafone products (Vodafone World and other roaming products, Vodafone live!, Vodafone Mobile Connect, etc several of which have already been commercially launched in Cyprus with great success) and to Vodafone's communication material and global sponsorships.