The new advertising campaign with the key message "All that matters to you"
Cyta believes in communication in all its forms. The intention of the new advertising campaign with the key message “All that matters to you” is to communicate the true value of the products and services that Cyta provides today in the life, personal and professional, of every single customer.
The main element of the campaign is the familiar school blackboard and the main characters are ordinary, everyday people. For the purposes of the campaign, huge blackboards were set up in central areas of various towns and villages in Cyprus and people were asked to share with us what it is that matters to each of them personally. Their answers became the main component of the new advertisement.
The campaign will continue with advertisements that show how Cyta helps keep us in touch with the things that matter and have value for each and every one of us.