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NEW CYTA MOBILE BRAND AND
PARTNER AGREEMENT WITH VODAFONE
The success of contemporary CYTA depends directly on the drive with which it
faces the challenges of our era and the capability of adjusting to the new
terrain. The requirements that arise for the CYTA mobile telephony with the
opening of the market demand continuous technological and quality improvement of
services provided to the consumers in a dynamically changing competitive
environment.
The name and identity of the CYTA mobile telephony needs to promote its
dynamism, reliability, dedication to the customer, its modern and
technologically updated image.
In this framework, CYTA officially announces that, as from today, the CYTA
mobile telephony is changing its name to Cytamobile.
In addition, CYTA
also
officially announces the signing of a Partner Network Agreement with Vodafone.
This exclusive Partner Network agreement provides for the development and
provision of products and services that are directed both to the Cytamobile
customers and to the Vodafone customers that visit Cyprus.
The dynamics that are generated from this partnership both for the organisation
and for the Cytamobile customers are huge.
As a result of the Partner Network agreement and the services to be introduced,
the 562,000 customers will benefit from bigger prospects in developing their
quality of life and business activities both in Cyprus and abroad.
With this agreement, Cytamobile is entering the world’s largest mobile family
and it will offer to its customers premium mobile telephony services that
Vodafone provides in other countries.
The Cytamobile customers will enjoy among others, the following:
·
Access to many of the services that they enjoy in Cyprus in all the countries
that Vodafone has either a presence or a partner network in the same way as they
are used to here (e.g. access their voice box using the same codes).
·
New advanced and well tested, value added services that will make their life
easier and more fun both in Cyprus and in countries where Vodafone or its
Partner Networks have a presence.
·
When they travel in countries which are part of the Vodafone community, they
will be served with preferential rates, which will not exceed a pre-defined
price level.
·
Better quality of service both due to the introduction of already tested
products as well as due to strict specifications by Vodafone.
CYTA declares its commitment to continuous service and customer care improvement
aiming to the addition of value and to the increase of the satisfaction of the
contemporary Cypriot consumer.
About Cytamobile
CYTA operates both fixed and mobile networks providing a full range of voice and
data services. Cytamobile is the brand used for its mobile operation. It
currently provides a coherent portfolio of mobile services to more than 560,000
customers.
About Vodafone
Vodafone has equity interests in 26 countries and Partner Networks in a further
13 countries, including Cytamobile-Vodafone in Cyprus, with a proportionate
customer base of over 130 million.
CYTA Public Relations
20
February 2004
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